If Technology supports your business, you got it all wrong

Banks, as well as many other organizations and institutions, state that they need technology to support their business. The matter of the fact being that their core business is technology.

Hundreds of years of experience designing and managing (ruling) money systems might be indeed their most valuable asset, but without a vision on how to create a healthy and sustainable technology ecosystem to channel all that experience there is no future at all. 

Here's where I make a point for channeling instead of supporting. To support is to bear weight, to channel is to direct toward a particular end. If you think of an app or any other piece of technology as an add-on, something external that connects to your business to help you reach a certain demographic, offer your services in a more seamless way or simply advertising your services; you are doing good but getting it all wrong.

Innovation will happen as you take your services and experience apart and look at all the pieces from a new perspective: the Technology perspective. Here’s where you insert all the coolness being developed in the Valley into the mix and discover new ways in which technology can channel your value.

Finally please note that I said that innovation happens as you take stuff apart and look at it; in my opinion it is not a process nor an end, but more like an effect. That's a whole new post right there. Have a good afternoon y'all.